This industry involves small and insignificant products that pervade in all daily life. It may be even ignored if not mentioned in everyday life. This product is not extraordinary but has significant impact. It is applied in every high-tech product you can imagine. Do you know how the bulky cell phone developed a long time ago became a small one? Do you know how to keep car finish clean as much as possible? Do you know how the aerospace craft completes booster separation? Let’s start today’s storey with these questions.

Premiere time: December 21, 2021
12:01，20:01
12: 01, 20:01


Replay time: December 22, 2021
16:01，00:01
16: 01, 00: 01

It is recommended to turn on the TV 5min in advance.

(The broadcast time of the channel will prevail in case of any change.)


CCTV ownership

Broadcast by CCTV Old Story Channel

Broadcast simultaneously by CCTV Mobile App/CIBN

The adhesive technology has been developed for nearly a century in the world and researched and applied in China for more than 30 years. China’s adhesive research started in 1998 when Cheermo implemented this project. After nearly 30 years of development and improvement, Cheermo’s adhesives are about to surpass the world’s premium brands in some aspects. At present, the share of international brands accounts for 60% in China and our national brand should make efforts to surpass it.

CHEERMO automobile films developed by Cheermo are protective films for paints of high-end brand cars. Each film has passed the strict technology and quality test before delivery. The production formula contains anti-UV polymer components against yellowing, weathering, acid rain, friction and scratch, in order to provide long-lasting protection for cars.

In 2021, CHEERMO sports tape was officially filed by the Market Supervision Bureau as 14-11 dressing in Class I medical devices, and won the trademark authorization from the China National Intellectural Property Administration. The unveiling of CHEERMO sports tape means that CHEERMO officially enters the field of new medical materials. The sports tape consists of high-quality elastic cloth and high-quality medical pressure-sensitive adhesive. Due to the unique breathable structure, the elasticity of CHEERMO is equivalent to 170% of the malleability of muscles, like an extra muscle on the skin to help contraction. This can reduce the burden of muscle contraction, but not restrain joints or muscles, thus avoiding irreversible muscle injury caused by exercise.

Currently, the world’s carbon emissions have greatly exceeded the standard, and China has also set a goal for carbon peak and carbon neutrality. In order to keep the sky blue with white clouds, we are now developing more environmentally friendly, safer and more reliable adhesive products. The oily adhesive can be recycled by changing to water-soluble adhesive and finally solvent-free adhesive. It is simple to describe this product but involve high technical requirements. Cheermo are confident that we can achieve this goal. We have already applied adhesives to protect mobile phone batteries, and will develop more high-tech products for new energy power batteries.